This post isn’t about setting up your blog or any of the technical side of blogging. It’s about how to start writing a blog and getting people to read it, when you have no background in this sort of thing.
If you’re anything like me, you like to know how things are done. When I work with a service provider, I totally trust their process but I still like to know how things run, what to expect, what they are doing behind scenes.
So today, I’m going to share my branding design process. If you are considering hiring me this is pretty much how I’ll work through things with you to deliver the brand you are hoping for!
Rebranding is such an amazing boost for business, especially if your current branding feels stale and outdated, which was the case with this project! Rebranding often gives business owners a renewed sense of inspiration and motivation for their work. Rebranding can always be a great segway to introducing new services and programs.
My favorite part of my work is truly that I get to help other people bring their passion to life. That’s what makes my heart really happy. I realized I loved helping other’s with their branding when a man came into my print shop to get a logo done for his new landscaping business and left the biggest grin. His business was coming to life with my help.
This is the exact same reason I absolutely LOVED helping Heather from Haven Fibers with her new branding and website. Heather had a dream of opening a boutique like creative sanctuary. A place where she could share her lover of fiber crafting with others. A place where people gather to work on their latest needlepoint or crochet project enjoy the company of each other. You can read about her dream here, it’s beautiful vision for a beautiful place.
Your homepage is the first impression of your website.
Your homepage should being inviting and encourage people to stick around on your website, highlight your best features, give people an opportunity to contact you and most importantly, help you reach your business goals.
Your homepage can really make or break your website. Imagine someone found you through a Pinterest pin; they liked what they read and they decide click on your home page.... What do they see?
Rebranding is one of my favorite things. I love helping lady bosses revamp their business, I know it helps refresh and rejuvenate their business. When Natalie from Hello, Badass asked me to help her rebrand her biz, I was over the moon excited!
So you've been thinking about starting your website on Squarespace? You've undoubtedly heard some of the pros and cons about using Squarespace and I'm here to tell you the limitations for few and far between.
You know those people whose personality is totally and completely infectious? They walk in the room and everyone knows it. That person is CJ Summers. A few years ago, I was at conference where CJ was also attending, and I still very vividly remember her running down the halls with her American flag flying behind her. Even being in the same building as CJ was an experience to be had. She’s that kind of fun!
When CJ asked me to help her with the branding for her new adventure, I was so excited. With a capital E, for sure. And then she explained her vision, and I was over the moon.
Have you ever felt like you were doing everything right, but it just didn't feel like authentic? This is exactly how I felt in my business for few months.
Let me explain, I have spent TONS of time researching business techniques and methods for doing "all the things" I thought I was supposed to be doing to grow my business. Then I started to realize that somewhere my personality and my style got lost in madness. I found myself trying so hard to be like other successful designers and business owners that I forgot about what makes me.......ME!
Creating a personal brand is a great idea for new business owners. When your business is just starting out it’s harder to see where you will end up in five year or even just a year. The beautiful thing about a personal brand is that can grow with you when you branch into new areas.
One of the things big selling points of Squarespace is its versatility. It has an all in one aspect that really makes it worth every penny. One of those being the cover page feature.
A cover page is a very simple landing page. A cover page only one has purpose. The main idea is to keep the option limited, so when viewers come to the page they know exactly what to do. All of the Squarespace cover pages offered are beautifully designed, mobile-responsive, and versatile.
Writing a blog is really fun and rewarding, blogging is a wonderful creative outlet for you. Anyone can be a blogger, but the most successful bloggers are the ones who are highly organized with their content. You always need to know what you are writing about and when you are going to post. (This is also going to help you with your planning when to promote your posts, which we will go over more.)
You don't have to be a tech-goddess to have a beautiful and professional website. I also believe that you shouldn't have to be a slave to your web designer or developer to manage your website. There is a happy medium. And it starts in the wonderful land of Squarespace.
Have you heard of Canva yet? You probably have, but if you haven't, it's a really awesome website that can help you create professional graphics and documents for you business. You can use it to make PDFs for your opt-ins, add text to photographs, create a graphic to share a quote on Facebook, and a lot more. Bonus: there is also an app for iPhone!
When Tabitha from Brick House Bodies contacted me to rebrand her business, it almost seemed like we were meant to work together! We had an immediate connection and I was so excited to partner with this lady!
Her credentials alone are totally impressive, she's highly qualified and still working to do more and help women on a deeper level, she's a huge inspiration.
Its no secret that my web platform of choice is SquareSpace. I just the clean, modern layout of websites designed on SquareSpace.
Some people seem to think this means all websites on SquareSpace look the same, and that is far from the truth. Even though each website is based off a template to start, the use of various content block, custom CSS, and creative thinking means your website has the personality and style that matches your brand.
Finding a good stock image for commercial use can be quite tricky, especially for new business owners who might not have enough room in the budget to purchase images. There are hundreds of sites out there, but not all of them are easy to navigate or allow for commercial use.
Plus you want to find images that actually work for your business. Sure you can use the same image everyone else is using or you can dig a little deeper and find something better.
Although, I've worked in print design for the last several years, I have a secret love affair for web design. Over the last 12 years I've had more than a handful of different blogs across many different platforms. I really wish I could dig up my really old blogs from high school. That would be a fun blast from the past!
My love for web design has really blossomed into a passion since I started working on the Squarespace platform. Squarespace takes web site development and design to a whole new level of professional and beautiful websites, that anyone can use.
Let's talk about what I love about Squarespace and why I think you will love it too!
As a graphic designer one of my favorite projects is helping a new business style their business or brand themselves. Whether you are an Etsy shop owner, a photographer, a blogger, or you have a small business, you need a clearly defined brand.
Are you using social media to market your small business, online business, or Etsy shop? Well, you should be! 78% of Americans have a social media profile (source.) This is a huge area where you could be getting leads and sales!
As a savy business owner you will be making your own images such as; quotes, advertisement images, product photos, or infographics. There are great free websites such as Canva or PicMonkey that make it really easy to make your images with the cost or learning curve of expensive design software.